7 Most Popular Search Engines in the World

Currently Google is the most popular search engine in the world. Supported by the very high popularity of Android-based phones, it’s no wonder that Google is known by almost everyone around the world.

With a market share of more than 70%, Google is the main target for online marketing. Therefore, everyone is competing so that the website they manage can appear on the first page of Google search results.

The question now is whether Google is the only search engine in this world that you can use?

Of course not.

Besides Google, there are many other search engines that you can use. Even though their popularity is still inferior to Google, the features they offer cannot be underestimated.

Below are the 7 most popular search engines in the world according to NetMarketShare.com, sorted by number of users.


search engine google

Google is the most popular search engine in the world with a market share of more than 70%. In addition, Google also controls the search market share through mobile devices with a market share of more than 85%.

The huge market potential makes Google the top choice for bringing in website traffic. It’s just that the competition is very tight because everyone also has the same desire, namely for their website to appear on the first page of Google.


search engine bing

Bing is Google’s biggest competitor with a market share reaching 12% worldwide. Please note that currently Yahoo also uses Bing as a search engine on its website.

The Bing search page looks similar to Google with the same categories and a white background, blue links and green URLs.

The advantage of Bing is that they offer “Rewards”, a program that will give you points when you shop on the search engine and allows you to redeem those points for gift cards, donations and more.


search engine baidu

Baidu is the most popular search engine in China with a market share of more than 75%. Worldwide, Baidu’s popularity reaches 11%. Baidu’s website looks similar to Google’s with a white background, blue links and green URLs.

If you create a website or online store with a target market in the Asian region, Baidu is a viable option to consider to bring traffic to your website.


search engine yahoo

Yahoo! is a very famous search engine before the emergence of Google. Currently there are still quite a lot of Yahoo users with a market share reaching 2% worldwide.

Yahoo is powered by Bing so the search results for the two search engines are very similar.


search engine yandex

Yandex is the most popular search engine in Russia with a market share reaching 65%. Yandex is also popular in Ukraine, Kazakhstan, Turkey and Belarus. All over the world, the popularity of Yandex reaches 1%.

Yandex is available in several languages, including English and Cyrillic. For information, Yandex also provides a cloud storage service so that users can search for their files from the Yandex search field.


search engine duckduckgo

DuckDuckGo is a search engine that highly values personal privacy. These search engines do not collect or store your personal information.

That way you can search for information via DuckDuckGo in peace without having to worry about someone watching your activities through a computer screen.

The popularity of these search engines reached 0.4% worldwide.


search engine ask

Ask.com is a search engine that is quite unique because it uses a question and answer format. When compared with Bing and Yahoo, its popularity is not too high, only about 0.2%.

While most Ask.com-sponsored search results are powered by the Google search engine, Ask.com has a native algorithm that emphasizes topic expertise over popularity.


Google is still the most popular choice for finding information via the Internet. However, you still have many alternative search engines to use, not only Google.

Therefore, if one day Google cannot be accessed, while you need to find information via a search engine, you don’t need to be confused anymore. You can choose one of the search engines above.

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